In this episode of the Beyond the Book Podcast, I unveil the biggest things I learned while working for MrBeast. For those that don’t know (because I totally haven’t shared this a thousand times 😂), I worked for MrBeast for the better part of a year in 2024 to the beginning of 2025.
Here are 5 quick takeaways that MrBeast taught me about writing better books:
1. Retention is Key: Keep your readers hooked from start to finish. The longer they stay, the more they tell others, and the more money you make.
2. Find Your Retention Point: Test different openings to see where readers drop off, then optimize that moment for maximum engagement.
3. A/B Test Everything: Small tweaks to covers and descriptions lead to big wins over time.
4. Test Formats & Keep What Works: Experiment with series lengths, genres, and marketing, then double down on winners.
5. Go Beyond the Book: Like MrBeast’s Feastables, diversify. Whether it’s merch or other products around your stories to create trust and new income streams.
You can watch the full episode here 👇
And if you missed my announcement yesterday, I’ve got something exciting coming to you soon: Reader Meter, a platform to help you analyze and improve your stories’ performance. Early beta authors get a lifetime deal for just $99!
I’ll be opening up access on Monday to everyone here.
More on Reader Meter soon with the official public beta launch! Stay tuned!
Thank you for listening and supporting!
In the meantime, don’t forget…
Together we are boundless,
Michael Evans
The Author Sidekick
