Today, I’ve got something truly special for you. I sat down with Mal Cooper, one of the most legendary minds in indie publishing and Facebook advertising, to unpack her proven secrets that have helped hundreds of authors make millions of dollars selling their books.
Mal’s insights are pure gold—especially when it comes to understanding reader behavior, the psychology behind what drives sales, and how to leverage Facebook Ads—not just to reach readers, but to actually make them BUY.
And here’s the kicker: even if you’ve never run Facebook ads before, or feel overwhelmed by all the changing rules and algorithms, Mal breaks it down in a way that will help you get started, and more importantly, start seeing results.
In this episode, you’ll learn:
How Facebook’s ad landscape has shifted in 2025 and what that means for your book marketing
The smart way to craft ads that generate page reads, the true currency of a profitable ad
Why a great headline can outperform a fancy cover, and how to test your way to success
The importance of framing your story, using words and storytelling techniques that prime your readers to buy
How to find the perfect images (without breaking the bank) and work with AI for eye-catching visuals
Clever tips for analyzing your ad campaigns so they don't drain your budget
You can listen here. 👇
I’ll be back with another episode of Beyond the Book Podcast next week.
In the meantime, don’t forget…
Together we are boundless,
Michael Evans
P.S. Want to turn your book into a movie or show? Check out Creatorwood. An AI platform that helps you turn your books into movies and TV shows using AI that you can then advertise using Facebook Ads. Join the beta waitlist here.
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