How did you track the conversion on this? “Lastly, I created some simple Facebook Ads and spent $5 a day advertising the book. For every $5 I spent, I got 1.5 sales on average. Just enough money to get close to breaking even.”
It was my only marketing, so I looked each day at pre-orders inside my KDP dashboard and compared it to the Ad Spend. Had basically no audience and starting from scratch so I assumed all of the sales were from the ads. It's possible 10% weren't, but definitely nearly all were. Wish amazon had better attribution, but another reason for pixeling up and selling through Shopify
Appreciate the shoutout Michael! Great post
And of course, you are a rockstar! Love everything you are doing
How did you track the conversion on this? “Lastly, I created some simple Facebook Ads and spent $5 a day advertising the book. For every $5 I spent, I got 1.5 sales on average. Just enough money to get close to breaking even.”
It was my only marketing, so I looked each day at pre-orders inside my KDP dashboard and compared it to the Ad Spend. Had basically no audience and starting from scratch so I assumed all of the sales were from the ads. It's possible 10% weren't, but definitely nearly all were. Wish amazon had better attribution, but another reason for pixeling up and selling through Shopify
Makes sense, appreciate the response! Would love to come chat on the pod sometime if you’ll have me
Just DMed you on Substack, would love to have you on the pod!